REVIEWS & RATINGS
National SEO is NOT a set-it-and-forget-it marketing campaign.
The internet is continuously growing, evolving, and search engines change their algorithms regularly – Google makes changes to their algorithm up to 3000 times each year, and we suggest Google algorithm changes happen even more frequently!
Forensic Keyword Research + Thematically Mapping
Because the web is continually changing, it’s vital to review your national SEO strategy regularly to make sure it’s still achieving your goals. An on-page and relevancy SEO audit assesses how well your site is doing at that moment, and what we can improve to keep your website performing optimally.
On Page Relevance Optimization
Content is still and will always be king, Google’s algorithm updates consistently mean that it’s more important than ever to publish quality content.
National SEO for Lead Generation
At this point, you may be contemplating, “Is National SEO right for me?”
We’ll answer that question with another question: Does your company need more inbound leads?
The primary difference between national SEO and other SEO campaign types like Ecommerce SEO is whether the purpose of your website is to generate leads vs. sell products online. Our National SEO strategies are ideal for brands who want a nationwide digital presence and need to increase their sales pipeline.
If your product or service is available nationwide, national SEO is the right campaign for you.
Why National SEO
There are many reasons why companies focus on a national SEO strategy.
Here is the bottom line: If you want to get a leg up on your competition, widen your reach, increase the visibility of your brand, generate more qualified leads, and most importantly, increase your revenue, a national SEO campaign with UpStarter is right for you. Our analysts regularly collaborate with primary stakeholders on your team to ensure your National SEO campaign is delivering results. Analysts continuously monitor the efficacy of your campaign to ensure that we’re keeping the UpStarter promise.
Online Market Share
If your business is purely online and you don’t have a physical location, you’ll likely have no geographical area to target. To that end, you’re not only competing with companies in your area; you’re also competing with corporations that may be on the other side of the country. Gaining online market share can be a cost-effective way to generate leads predictably and fill your sales team pipeline with high-quality inbound opportunities asking for your product or service. As a part of your marketing team, we can work directly with your sales team to hit your targets.
Improve Your E.A.T.
What is E.A.T.?
E.A.T. is an acronym developed by Google to help webmasters and SEO’s understand what their algorithm looks for when determining a website’s rankings. Google has explained it as your brand’s Expertise, Authoritativeness, & Trust. National search queries serve many informational results (like blogs, publications, and databases); it can be challenging to stand out without a trusted brand. A national SEO campaign with Searchbloom will help you build your online reputation.